My name is Frederik Ueberschär, but most people just call me Freddy - so hi, I’m Freddy! 👋

I am an interaction designer, freelancer and maker with an affinity for technology and an endless drive to discover the unknown.

My design career started in high school with some hideous flyer designs and since then developed into a more professional direction with a bachelor design study at University of Applied Sciences in Osnabrück and a master degree in design at Delft University of Technology.

During this time I had the pleasure to work as a freelancer for multiple startups and gather experience at places like Volkswagen’s R&D department in Wolfsburg and North Kingdom in Stockholm. The projects I worked on included work for companies like Google, Sony, Porsche, Parrot, REI, Veolia, Zalando, Lambus, KONE, ICP, Imago Mundi and Netflix.

My work often focusses on crafting interactive experiences that touch on elements of critical design, product design and aesthetic devours to involve the viewer on a physical and emotional level, but almost always involve some kind of coding and electronic component to give my design life and autonomy.

My latest stop as a prototyper at Electrolux in Stockholm allows me pursue my interests and work hands-on at the intersection of design and technology.

In my spare time, I enjoy woodworking, landscape photography and am an avid baker – one way for me to keep in touch with my German roots whilst living abroad 🧑‍🍳.

Professional experience


Oct 2022 - ongoing

Designer for Prototyping

Building advanced prototypes for ideation, testing and development in the design department of Electrolux in Stockholm.

Delft University of Technology

Sep 2021 - Sep 2022

Junior Researcher

Supporting bachelor education, kickstarting the Industrial Design Engineering faculty research project into AI & Experience and leading the completion of the new bachelor prototyping kit.

Delft University of Technology

Apr 2020 - Jul 2020

Coach of Research Methodology

Co-mentoring two studios and coaching students in academic writing, design research methods and data visualization.

Volkswagen Research

Jan 2017 - Jul 2017

Design Graduate Intern

Designing digital companion prototypes for VW’s autonomous vehicle SEDRIC and writing my Bachelor’s thesis on the human interaction with fully autonomous cars.

North Kingdom

Aug 2015 - Jan 2016

UX Design Intern

Conducting research and creating concepts, information architecture, wireframes and graphical designs for a variety of sprint projects.


Delft University of Technology

Sep 2018 - Feb 2021

Design for Interaction, MSc

Graduated with cum laude and a final grade of 10/10.

Osnabrück University of Applied Sciences

Sep 2013 - Jul 2017

Media & Interaction Design, BA

Graduated as best graduate of the year with a final grade of 10/10.


I like experimenting with new software and always search for the tool that gets the job done.
This here are a list of tools that continue to reoccure in my latest work and that I grew to love.

Icon for FigmaFigma
Icon for Creative CloudCreative Cloud
Icon for P5.jsP5.js
Icon for NotionNotion
Icon for Google ColabGoogle Colab
Icon for Runway MLRunway ML
Icon for BlenderBlender
Icon for ArduinoArduino
Icon for React.jsReact.js


Icon for German (Native)German (Native)
Icon for English (Fluent)English (Fluent)
Icon for Spanish (Beginner)Spanish (Beginner)
Icon for PythonPython


Gdynia Design Days

2022 - Gdynia, Poland

Highlight Delft

2021 - Delft, Netherlands

Dutch Design Week

2021 - Eindhoven, Netherlands

Hebei International Industrial Design Week

2021 - Hebei, China

DMY International Design Festival

2016 - Berlin, Germany


2016 - Bad Salzuflen

DMY International Design Festival

2015 - Berlin, Germany

Maker Faire

2015 - Hanover, Germany

European Media Art Festival

2015 - Osnabrück, Germany

Open House

2014 - Osnabrück, Germany

European Media Art Festival

2014 - Osnabrück, Germany

Open House

2013 - Osnabrück, Germany

Talks & Workshops

Machine Learning for Design

2022 - Delft University, Netherlands

Second edition of my one-day workshop on Machine learning as a design tool, with over to 80 students at TU Delft’s Industrial Design Engineering. In this workshop, we explored machine learning from a theoretical as well as hands-on perspective by utilising tools like Google's Teachable Machine, GPT-3, DALL-E and Stable Diffusion, always discussing their potential impact on design and society.

Tangity Jam

2022 - Tangity Munich (remote)

Presenting my work 'Landshapes: Using AI to foster climate engagement' to an internal group of Tangity, sparking an inspiring discussion on the topic of climate change and its impact on our society, as well as the impact of AI on design as a practice.

Machine Learning for Designers

2021 - Delft University, Netherlands

A one-day workshop with over to over 70 highly engaged students at TU Delft’s Industrial Design Engineering. In the packed day, we explored Machine Learning and its possibilities from a theoretical as well as very hands-on perspective through tinkering with different models of Runway ML, and even created our very own, communal dataset for GAN training.

Connecting the Analog and Digital World

2015 - DMY Berlin, Germany

Where do you start when wanting to work with the Internet of Things? In this workshop, Robert Schnüll and I took the participants along the basics of connecting screen and remote IoT devices using Particle Photons.

Speaker at Resonate 2015

2015 - Resonate festival, Serbia

In a short talk, we had the pleasure to present our concepts of critical and speculative design and talk about its value to a group of ~100 festival participants.